Challenges

Artists & Fleas presents a unique challenge in crafting distinct campaigns tailored to diverse business units and customer segments, focusing on both B2B and B2C markets along with a regeneration initiative. The goal is to implement a robust attribution tracking system for paid media campaigns that not only drives intentional shoppers to their retail locations but also attracts high-quality merchants offering unique, sustainable, and ethical products. This dual strategy aims to enhance the retail experience for shoppers while expanding the merchant community with values-aligned partners.

Tactics

Channel Allocation
∙ Focus on generating demand through paid social
∙ Focus on capturing demand through paid search

Channels: Tiktok, Facebook, Google

Creatives
∙ User Generated Content
∙ Static images
∙ Illustrations
∙ Videos

Technicals

∙ Tracking and reporting on google consols

∙ User journey reports on customized foot traffic reports

∙ Work with influencers to coordinate in partnership ads

‍

‍

Our Approach‍

1. Founder's Influence: Enhancing the founder's presence to embody the brand's creative and entrepreneurial spirit.

2. Educational Advertising: Crafting ads that inform and engage at all funnel stages, from awareness to decision.

3. Demand Generation: Utilizing targeted advertising to highlight unique, creative solutions.

4. Creative Campaigns: Launching campaigns that resonate with artistic and entrepreneurial audiences.

5. Content Diversity: Using a variety of content forms, including images and ad copy, tailored for B2B merchant lead generation and omni-channel engagement.

‍

Results

1. <$2.5 CPMs

2. 1M+ Impressions per month

3. 300+ monthly reseller applicants

‍