Challenges

GenePro faces the challenge of establishing distinct marketing strategies within the health and wellness sector, addressing both direct consumers and business partnerships. The strategy encompasses the deployment of an advanced attribution tracking system for paid media efforts, aiming to attract individuals seeking high-quality, health-focused protein products. By targeting consumers and businesses with a keen interest in health, nutrition, and wellness, GenePro aims to enhance the product discovery experience and foster a community of informed, health-conscious users. This approach is designed to elevate GenePro's market presence and solidify its reputation as a provider of premium protein solutions.

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Tactics

Channel Allocation
∙ Focus on generating demand through paid social
∙ Focus on capturing demand through paid search

Channels: Google and Facebook

Creatives
∙ User Generated Content
∙ Static images
∙ Illustrations
∙ Motion graphics

Our Approach‍

1. Founder's Influence: Elevating the founder's story to align with GenePro’s mission.‍

2. Educational Advertising: Creating content that educates potential customers at all funnel stages.‍

3. Demand Generation: Crafting targeted ads to showcase GenePro's unique value proposition.‍

4. Creative Campaigns: Developing memorable campaigns that engage and inspire the target audience.‍

5. Content Diversity: Leveraging a mix of content types for comprehensive market engagement.

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Results

1. ROAS 1.4-> ROAS 3.5

2. AOV $30 -> $50

3. Reducing CPMs from $60 -> $35

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