Challenges

A brand poised to revolutionize the market by introducing and scaling the concept of Fractional Chief Marketing Officers (CMOs) as an accelerator program, the journey entails distinct challenges. Entering a new market requires not only creating demand but also educating potential clients on the value of fractional CMOs, with a goal to secure memberships at $1.5k/month. The strategy involves navigating advertising to an audience unfamiliar with the solution, requiring innovative lead generation tactics within an uncertain sales cycle to acquire and nurture high-quality leads. This approach is underpinned by a continuous feedback loop from sales to refine and enhance marketing strategies effectively.

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Tactics

Channel Allocation
∙ Focus on generating demand through paid social
∙ Focus on capturing demand through paid search

Creatives
∙ Founder Generated Content
∙ Static images
∙ Illustrations
∙ Videos

Funnels
∙ VSL
∙ Ebook — Lead Magnet
∙ Book — Ecommerce
∙ Appointment Engine

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Our Approach

∙ Create an influencer-like presence with the founder
∙ Implement advertising within different funnel stages (top/middle/bottom), focusing majorly on education
∙ Generate demand through solution-aware advertising
∙ Creating witty marketing campaigns to attract high-end marketers who want to become FCMOs
∙ Create an influencer-like presence with the founder
∙ Filter lead generation through advertising; creative, copy, funnel

Core Results

Cost Per Acquisition (CPA): Improved from $2k -> $550

Average Lead volume: from 40 leads -> 650 leads a month

Call booking rate:  from 5% -> 45% a month